Baxter of California
Baxter of California - A success story
The care label had its beginnings in the 60s, with the brand’s founder, Finley Baxter. On a trip to Los Angeles, he discovered that his skin was suffering and severely damaged by the constant sun and seawater.
He unsuccessfully searched for a suitable care product, thus recognising a gap in the market. At this time, only cosmetic products for women were available, which did not meet the requirements of male consumers. As a result, Finley founded Baxter of California to meet the specific needs of men's skin.
Baxter of California was revived in 2000 by Jean-Pierre Mastey. Through its more modern approach, the company has become the well established and popular men's care label it is today. The reason for the success of Baxter of California is that it is an authentic men’s care brand that is tailored to the needs of men. The simple and refined design rounds out the overall picture of the care products.
Baxter of California consequently expanded its success in Germany and Europe, quickly finding loyal supporters.
Your personal style
Each man writes his own story. The carefully selected Baxter of California men's care products have been designed so that every man can be himself on this journey.
The days when care products such as conditioners, lotions and facial care were exclusively for women are long over. The modern man knows that a well groomed appearance is the business card of his personality and can contribute not insignificantly to his personal success. Even Hollywood greats now swear by the products of the Californian company.
In addition to the original skin cream with which its success began, Baxter of California's range of products now includes a diverse selection of lotions, shampoos, hair styling products such as pomades, shaving accessories and lifestyle accessories.
Baxter of California Pomades
A pomade is perfect for the man whose hairstyle should look the same as he designed it at the beginning of the day all day long. It is basically suitable for every hair type.
The Pomade by Baxter of California provides a flexible, strong hold for your daily hairstyle and is the perfect companion to care for your hair and make you look healthy. To meet the needs of the widest variety of hairstyles, whether short or long, Baxter of California diversifies its products in this area Two particularly popular products are the cream and the clay pomade.
The Baxter of California Cream Pomade provides light strength with reliable hold. Its creamy consistency makes it easy to use, easy to incorporate into the hair and easier to comb, making it perfect for casual styles.
The Baxter of California Clay Pomade in contrast offers a stronger hold but also without sticking. Furthermore, it contains the finest beeswax for optimal hair care. It is possible to achieve a variety of hairstyles with a single pomade. You can also mix and match them with other Baxter of California pomades to create your own individual look.
The application is uniform and simple. Rub the pomade between the fingers until it is warm and soft. Then work the pomade into your towel-dried or dry hair with your hands and then shape your hair as desired with your hands or a comb.
Naturally selected ingredients
Since the founding in 1965, Baxter of California has placed great value on high quality processing as well as natural and herbal ingredients. Jean-Pierre combined this with intelligent high-tech skincare technologies to achieve an improved effect for the care ingredients, during shaving, anti-aging treatment and cleaning.
Vitamins from eucalyptus, pomegranate and pear ensure fast regeneration of the skin. Finley Baxter quickly realized that the brand should not have any chemical additives. He was of the opinion that these should not form any part of skincare. To this very day, the products are still free of alcohol, artificial fragrances and phenols. Finley created his products using natural raw materials such as coconut, tea tree oil, aloe vera and ginseng, thus fully relying on the power of nature.
After the great success of Baxter Finley Barber Shop in Los Angeles, where Baxter of California's in-house care products are used, more and more barber shops and hairdressers are drawing inspiration from the American label's flair and are relying on its styling and shaving products.