Qwstion

The fashion brand was founded by five friends in Switzerland in 2008 and quickly developed into an international success story that has many fans in Germany and beyond. The label is strongly anchored in the fashion world and always open for collaborations with various fashion brands, such as Julian Zigerli® or SOEDER. If you own a Qwstion backpack , you are automatically the owner of a bag, because all models of the brand are designed to be a combination backpack and bag. With just a few simple steps, you can transform your Qwstion bag into a backpack and vice versa. In addition to the practical functionalities, the Swiss label impresses with its minimalist, clear design, which is ideally suited to urban city life. The Qwstion tote bags, weekenders and laptop sleeves enjoy great popularity and possess many practical details to simplify life for their holders. Convince yourself and find your new favorite item at MAJIC.

QWSTION backpack
Innovative bag concepts
The young label Qwstion is more innovative than practically any other representative from the bag industry. Sustainability meets functionality. Each bag is also a backpack, and vice versa.
QWSTION Material
High quality and ecological
No compromise on the choice of materials Qwstion focuses on sustainability. That's why the Swiss label uses organic cotton and recycled materials that are processed to the highest standards.
QWSTION Daypack Rucksack
Minimalist design
When it comes to design, Qwstion relies on minimalist principles. The label develops timeless products that impress with their clear design, high functionality and high quality workmanship.
More about Qwstion

Get to know Qwstion backpacks and bags

We at MAJIC would like to join you in search of your new backpack or bag from Qwstion and introduce you to the brand in more detail below. Learn more about their philosophy, the most popular products and what makes the label so special.

More about the label and its recipe for success

Qwstion is known for producing minimalist bags and backpacks. In addition to the clear design, the company focuses on the high degree of functionality and quality of materials. In 2008, the Swiss label produced its first Qwstion bag with the aim of combining functional properties, beauty and carrying comfort. Backpacks should be easy to carry in everyday life and make life easier with plenty of space to stow things away. Take for example a popular Qwstion backpack like the daypack. Its large interior can be organized perfectly and ensures order through intelligently arranged compartments.

Behind the modern bag label stands the Swiss industrial designer Christian Kaegi, the Dutchman Sebastian Kruit and Fabrice Aeberhard. There are also the Austrians Hannes Schoenegger and the graphic artist Christian Graf. The result of this collaboration are timeless Qwstion bags, which are suitable for everyday business as well as for shopping. The brand quickly became an international success story selling its backpacks and bags through its own Qwstion Online Shop and select retailers in more than 25 countries around the world.

In addition to bags and backpacks, the assortment of the Swiss label includes weekenders, tote bags and accessories. Once created, models are continuously adapted and improved by Qwstion through customer surveys in order to always achieve the highest satisfaction and best performance. Complete re-development of a backpack is not ruled out, if required by customers. Therefore, you can be sure that the bag label is always up to date and that you can expect the highest quality.

Your new Qwstion bag in detail

Since you have already learned a lot about the brand itself, we would like to advise you on your search and introduce you to a few bags. Whether for the university, the office or shopping: Qwstion bags are diverse and robust. They were originally made by men for men, but because of their popularity with women, they are now unisex. This started with the Office Bag, which, as the name implies, is ideal for the office. It leaves nothing to be desired: compartments for documents in A4 format, a 17” laptop compartment and the removable, padded shoulder strap are just some of the convincing features the Office Bag has to offer.

If you're looking for something bigger, the stylish Qwstion Weekender might be just right for you. It has the ideal size for travel and can even be comfortably carried as hand luggage. The functional interior leaves ample space for technical equipment, some clothes and your toilet bag. The volume of the Weekender is 30 liters, twice as large as that of the Office Bag

If you are more interested in a classic, the Qwstion Tote could become your new favorite bag. It can be used like all models of the brand as a backpack and bag. The Tote is similar in terms of structure to the Shopper, except that it is closed, in contrast to the Shopper, and a bit more compact. Both models are ideal for shopping and comfortable transportation of items. Due to the great popularity of the bag, Qwstion has released a special edition of the tote bag for the office that meets all the demands of everyday working life.

Why a backpack from Qwstion does make your life easier

If you don’t need that much storage space and you're looking for a smaller model for everyday wear, the functional Qwstion Daypack is probably the ideal answer for you. The Qwstion backpack impresses with its versatility and suits every occasion. Once you turn the backpack into a bag, you can simply stow the shoulder straps inside and get ready to start the day. Of course, Qwstion's Daypack also comes with a padded compartment for notebooks up to 15". Furthermore, the clever interior layout has a main compartment, two minor pockets and a zipped pocket for your wallet. Due to the great success Qwstion has enjoyed with the Daypack, the label launched a backpack in early 2017 in cooperation with the renowned fashion label Julian Zigerli. The result was a complete success. The backpack in the unique "reflective gray" provides a change in everyday life. The color of the material changes as soon as light falls on it and shines in a strikingly silvery hue.

What you should know about the choice of material

The entire collection of Qwstion is made of robust, high quality processed cotton. For some models, as well as for details, the label uses vegetable tanned leather. The tightly woven cotton material is covered with a water-repellent coating, allowing the bags to be carried outside on rainy days without any problem. The Swiss brand has ensured a particularly pleasant carrying comfort thanks to the light weight of the backpacks in combination with the padded nylon straps. For the hard details, the label uses aluminum and steel. All materials used are natural, which give Qwstion bags an individual character through minor irregularities. The label’s logo is not printed pretentiously on the fabric, but only on selected functional parts, for example on buckles and eyelets.

Workmanship and quality

Bags and backpacks by Qwstion are designed in the in-house studio in Zurich. The production, however, takes place in a factory near Hong Kong, in Huizhou. In doing so, the label pays special attention to high quality workmanship and sustainability during the manufacturing process. That Qwstion does not compromises quality is something you realize quickly. All bag models of the label are tested by TÜV Rheinland for their longevity and materials. The Swiss company attaches great importance to its own ecological footprint and the fair treatment of factory workers. For this reason, the founders work closely with the manufacturer and make every effort to keep the environmental impact during production as low as possible.

Qwstion - The genesis of the name

The unusual name chosen by the founders is a variation of the English word "question". 34-year-old co-founder Christian Kägi explains in an interview how the company came up with this extraordinary name: "Good answers are the result of good questions". What questions does the label answer? The designers found inspiration in parachuting. The bags are just as robust, light and reliable. A large selection of backpacks and bags is available at MAJIC's online shop. Now find your custom Qwstion bag as an answer to the question.

All prices incl. VAT. The crossed out prices correspond to the previous price at MAJIC.