The Danish brand Soulland was founded in 2004 and has stood for contemporary menswear since then. In addition to minimalist, monochrome designs, the label also frequently presents products with unusual patterns and experimental imprints. Through collaborations with well-known brands such as Gosha Rubchinskiy or Our Legacy, Soulland manages to attract more and more fashion-conscious men. Since 2013, the first flagship store in Copenhagen has also been presenting the brand's clothing, sneakers and accessories. New collections are regularly released twice a year, and still being designed by founder Silas Adler. At MAJIC you will find a selection of beanies, caps and accessories from Soulland.

Soulland Sweatshirt
Streetwear from Denmark
The young contemporary fashion label Soulland from Denmark combines Scandinavian minimalism with lifestyle and streetwear influences.
Jacket by Soulland
Two collections a year
The brand’s founder Silas Adler has been designing the products himself since its founding in 2004 and releases two collections a year.
Soulland Beanie
Urban beanies
A highlight of Soulland are the popular beanies, which impress through their very comfortable fit and timeless design in different colours.
More about Soulland

Beanies & accessories from Soulland

Scandinavian minimalism Just like Soulland, it stands for the timeless zone between casualness and elegance and is also accompanied by a Scandinavian coolness. Simple basics, uncomplicated styles and a constant view towards the current fashion landscape make Scandinavian minimalism fashionable. The Scandinavian design was created in the 1950s in the countries of Denmark, Norway, Sweden and Finland. It is characterized by simple formality, functionality and minimalism. The beanies of the Danish lifestyle brand are especially popular. Made in Portugal, the caps convince through their high quality workmanship, minimalist design and comfortable fit.. Twice a year, new collections of beanies come out in a variety of colors.

About the founders of the brand

Silas Adler, Creative Director, Fashion and Chief Designer was born in Aarhus and is the son of a Swedish mother and a father from Tanzania. Silas had a large circle of friends and passionately loved skateboarding. In an interview, he said that skateboarding taught him something very important: Everything in life takes time. At 17, he flunked out of high school. In 2002, with his friends, he started a small business that began designing printed T-shirts, though he had neither a design education nor a keen interest in fashion.

Men's fashion from Copenhagen

Since 2004, his company Soulland has established itself on the market, earning a lot of recognition and being regarded as stylish menswear. Silas Adler designs clothes and accessories in a minimalist and clean way, combined with bright colours, extraordinary patterns and experimental prints. The cultures of his parents and his origins are reflected so perfectly in his design. In addition, Silas Adler is inspired by surprising sources, such as culture and history. His vision is to combine menswear with modern aesthetics and to push menswear in a new direction.

International recognition

Silas Adler presents two collections each year with Soulland, and even attracts attention from the press such as The New York Times, GQ, ID Magazine and The Guardian. In 2012, he was named Designer of the Year with the DANSK Fashion Award. The first flagship store opened in Copenhagen in August 2013. Only one year later followed the first opening abroad in Bangkok. Soulland not only has prestigious stores but also functions as a webshop. It regularly publishes interviews and articles about cultures of interest to the Soulland team. The concept behind Soulland has proven to be a true triumph. The site won a Bronze Award from the Creative Circle Awards in 2014.

The founder of Soulland never assumed a sudden breakthrough, but developed his perfect concept gradually. His design principles are rooted in craftsmanship and make for exciting new collections.

In the meantime, he has created a renowned menswear brand, Soulland, which has established itself on the market.

All prices incl. VAT. The crossed out prices correspond to the previous price at MAJIC.